Developer Network
A vetted network of studios matched by project type, audience, and platform. Real working relationships built over years of licensed publishing.
Introducing Whitewater Games
Every IP has a game its fans are waiting for.
Whitewater Games helps entertainment brands find it.
A specialist licensed games publisher built for fans.
We exist to make great games for fans!
Whitewater Games is a specialist licensed games publisher working across every age group and genre but always focused on the relationship between the IP and its fans.
We exist to make great games for fans! That's it. We love licensed entertainment, we love games, and we believe that when you bring those two things together with the right focus and the right care, you make something fans genuinely want.
Experience
Built on
Built on
experience.
Founded by Terry Malham, with more than 45 years in video games and over 20 of them specifically in licensed games. The judgement calls on IP, audience, studio, and commercial model — made before, in real market conditions, at real scale.
Founder, Whitewater Games
45
Years in video games
20+
Years in licensed games
80+
Titles shipped
Small on purpose.
Specialist by design.
The licensed games market is ready for a publisher built specifically for it — one that treats licensed games as the whole business, not a line alongside competing priorities.
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01
Specialist by Design
Every project gets full attention. Every decision is made with one question in mind: what is the right game for this IP and its fans? That focus is what changes the quality of every outcome.
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02
Scoped to Succeed
We make well-crafted games built around the IP and its audience. Right-sized for the market and delivered in timelines that give the game a genuine commercial opportunity.
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03
Built to Deliver
Two decades of publishing relationships, platform knowledge, and execution experience — all pointed at one type of project, every single time.
The route from
contract to shelf.
First Party
Direct working relationships with Sony, Microsoft, and Nintendo. We know platform certification, submissions, and promotional programmes from the inside.
Publishing Team
Experienced operators who have managed licensed titles end-to-end across every stage. No learning curve on your project.
Distribution & Retail
Established relationships across physical and digital retail, built on two decades of releasing licensed games globally.
Marketing
Market knowledge built on years of releasing licensed games across age groups and genres. We know what reaches fans and what they respond to.
End-to-End Execution
From contract to shelf. Licensor approvals, localisation, age ratings, PR, marketing, and route to market — managed in-house.
Specialist value.
Practical delivery.
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Specialist Experience
Built on 45 years in video games and 20+ in licensed. Every call has been made before, in real market conditions.
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Fan-First Method
Every project starts with the people who already love the IP. Understanding the audience comes before commercial assumptions.
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Studio Matching
The right developer for one IP is rarely the right for the next. Matching is a core skill, not a procurement exercise.
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Commercial Discipline
Fan truth and commercial fit go together. The right game is authentic, deliverable, and commercially sound.
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Stewardship
We treat IP as something to build on. The work respects world, tone, characters, and long-term brand value at every stage.
What game are your fans waiting for?
For IP licensing opportunities, studio partnerships, and platform or investment conversations.
If there's a conversation worth having, we'd like to have it.
We’re taking on three new IP this year.
Get in touch